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London Undercover

via http://www.selectism.com & http://www.londonundercover.co.uk

… London Undercover was established by designer Jamie Milestone in 2008 with the aim to turn around the humble umbrella and allow it to reach its true potential as a fashion accessory. With the celebration of British Culture at the core, London Undercover brings to life what is generally seen as a boring, disposable, last-minute item. An obvious canvas for expression, the designs aim to encourage people to enjoy and take pride in what is, an indispensable, quintessentially British accessory.
London Undercover not only touches on print, but also the elemental, functional parts of the design. In keeping with the British ecological ideology, almost every aspect of the product and process has been designed with a fresh environmental approach…
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